The Sun Tzu's 'The Art of War' is one of the world's best books on strategy and competition.
It was written in app. 500 B.C. and established itself as the leading treatise on confronting and defeating opponents through superior strategy.
For over twenty-five hundred years, it helped its readers find competitive advantage using the secrets of Sun Tzu. Its competitive methods work extremely well. '
The Art of War', the first of the military classic, offers a distinct philosophy on how to discover the path to success. This philosophy works in any competitive environment where people find themselves contesting with one another for a specific goal.
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Five Elements for Comparing Competitive Position
Philosophy: A competitor with a strong philosophy is a strong competitor. A clear philosophy makes decision-making easier. Understanding your competitor's philosophy allows you to predict them.
Heaven: Trends over time that are beyond your control. You must foresee these changes to adjust to them.
Ground: It is both where you fight and what you fight for. The Ground is the basis of all competition because it is what people are fighting about. Competitors are distinguished by the position they hold on the ground. You can and must chose the ground over which you battle. Your choice of ground is a key aspect of your success.
Leader: The success of the competitive unit depends on five qualities in its leader: bravery, intelligence, strictness, trust in and care about people.
Entrepreneurial Leader: 4 Specific Attributes
Methods: Methods have five qualities the make them effective: systems, organization, learning, support, and standards.
The Four Skills of an Effective Competitor
The five elements that define a competitive position also create the four skills that define the competitor's interaction with the competitive environment:
Knowing: the ability to get hard information.
Vision: the ability to foresee the future.
Action: the ability to move or stay where we are.
Positioning: the ability to use the Ground to find success.
These skills define your external competence in the competitive world
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You must know five things to win:
Victory comes from knowing when to attack and when to avoid battle.
Victory comes from correctly using large and small forces.
Victory comes from everyone sharing the same goals.
Victory comes from finding opportunities in problems.
Victory comes from having a capable commander and the government leaving him alone.
You must know these five things. You then know the theory of victory.
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Going to War
You can fight a war for a long time or you can make your nation strong. You can't do both.
Doing the right things at the start of war is like approaching a woman. Your enemy's men must open the door. After that, you should act like a streaking rabbit. The enemy will be unable to catch you.
A Philosophy of Deception
Warfare is one thing. It is a philosophy of deception.
When you are ready, you try to appear incapacitated.
When active, you pretend inactivity.
When you are close to the enemy, you appear distant.
When far away, pretend you are near.
Tactics
If the enemy has a strong position, entice him away from it.
If the enemy is confused, be decisive.
If the enemy is solid, prepare against him.
If the enemy is strong, avoid him.
If the enemy is angry, frustrate him.
If the enemy is weaker, make him arrogant.
If the enemy is relaxed, make him work.
If the enemy is united, break him apart.
Attack him when he is unprepared. Leave when he least expects it.
Your will find a place where you can win. Don't pass it by.
Policies
The best policy is to attack while the enemy is still planning.
The next best is to disrupt alliances.
The next best is to attack the opposing army.
The worst is to attack the enemy's cities.
Tactics
If you outnumber the enemy ten to one, surround them.
If you outnumber them five to one, attack them.
If you outnumber them two to one, divide them.
If you are equal, then find an advantageous battle.
If you are fewer, defend against them.
If you are much weaker, evade them.
Small forces are not powerful. However, large forces cannot catch them.
Speed
The value of time, that is of being a little ahead of your opponent, often provides greater advantage than superior numbers or greater resources.
The essential factor of military success is speed, that is taking advantage of others' unpreparedness or lack of foresight, their failure to catch up, going by routes they do not expect, attacking where they are not on guard. This you cannot accomplish with hesitation.
http://
Five Elements for Comparing Competitive Position
Philosophy: A competitor with a strong philosophy is a strong competitor. A clear philosophy makes decision-making easier. Understanding your competitor's philosophy allows you to predict them.
Heaven: Trends over time that are beyond your control. You must foresee these changes to adjust to them.
Ground: It is both where you fight and what you fight for. The Ground is the basis of all competition because it is what people are fighting about. Competitors are distinguished by the position they hold on the ground. You can and must chose the ground over which you battle. Your choice of ground is a key aspect of your success.
Leader: The success of the competitive unit depends on five qualities in its leader: bravery, intelligence, strictness, trust in and care about people.
Entrepreneurial Leader: 4 Specific Attributes
Methods: Methods have five qualities the make them effective: systems, organization, learning, support, and standards.
The Four Skills of an Effective Competitor
The five elements that define a competitive position also create the four skills that define the competitor's interaction with the competitive environment:
Knowing: the ability to get hard information.
Vision: the ability to foresee the future.
Action: the ability to move or stay where we are.
Positioning: the ability to use the Ground to find success.
These skills define your external competence in the competitive world
http://
You must know five things to win:
Victory comes from knowing when to attack and when to avoid battle.
Victory comes from correctly using large and small forces.
Victory comes from everyone sharing the same goals.
Victory comes from finding opportunities in problems.
Victory comes from having a capable commander and the government leaving him alone.
You must know these five things. You then know the theory of victory.
http://
Going to War
You can fight a war for a long time or you can make your nation strong. You can't do both.
Doing the right things at the start of war is like approaching a woman. Your enemy's men must open the door. After that, you should act like a streaking rabbit. The enemy will be unable to catch you.
A Philosophy of Deception
Warfare is one thing. It is a philosophy of deception.
When you are ready, you try to appear incapacitated.
When active, you pretend inactivity.
When you are close to the enemy, you appear distant.
When far away, pretend you are near.
Tactics
If the enemy has a strong position, entice him away from it.
If the enemy is confused, be decisive.
If the enemy is solid, prepare against him.
If the enemy is strong, avoid him.
If the enemy is angry, frustrate him.
If the enemy is weaker, make him arrogant.
If the enemy is relaxed, make him work.
If the enemy is united, break him apart.
Attack him when he is unprepared. Leave when he least expects it.
Your will find a place where you can win. Don't pass it by.
Policies
The best policy is to attack while the enemy is still planning.
The next best is to disrupt alliances.
The next best is to attack the opposing army.
The worst is to attack the enemy's cities.
Tactics
If you outnumber the enemy ten to one, surround them.
If you outnumber them five to one, attack them.
If you outnumber them two to one, divide them.
If you are equal, then find an advantageous battle.
If you are fewer, defend against them.
If you are much weaker, evade them.
Small forces are not powerful. However, large forces cannot catch them.
Speed
The value of time, that is of being a little ahead of your opponent, often provides greater advantage than superior numbers or greater resources.
The essential factor of military success is speed, that is taking advantage of others' unpreparedness or lack of foresight, their failure to catch up, going by routes they do not expect, attacking where they are not on guard. This you cannot accomplish with hesitation.
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